![]() ![]() It’s funny, I remember being told by a female friend, ‘You have to order a half pint of beer because it makes you look more feminine’. SIMILARLY, DO YOU THINK THAT BEER HAS ALSO LOST THE “LADETTE” STEREOTYPE AND THAT WE ARE SEEING A MORE DIVERSE CONSUMER? We’re seeing a lot more women operate on the brewery floor and going into managerial and ownership positions. It’s certainly improved, but I would say there’s still a long way to go. But there are issues that are prevalent across lots of businesses: the issue of the glass ceiling, of there not being enough women at ownership or managerial level. Things have improved a lot in the past 10 years from when I started there have been massive leaps in what’s acceptable in terms of labelling, etiquette and the way women are treated in the industry. HOW HAVE YOU FOUND IT AS A WOMAN IN THE INDUSTRY?īeer has always been massively male dominated, and that’s always difficult for women working in that space. It was definitely good timing, but it didn’t feel like that – it’s only with hindsight that you can look back and realise it was.īREWING IS QUITE MALE DOMINATED. Our original plan was to start with a nano-pub but it became apparent that the space wasn’t big enough and the demand was higher than we would be able to generate, so we very quickly had to change our plans. We just wanted to turn the thing we did as a hobby into a real job – and I don’t think you can underestimate the power of the recession. So, you can imagine the speed of the growth. To put it into context, back then there were something like 10 breweries in the capital and today there are 110. Camden Town Brewery was only about a year old and so was Beavertown – there wasn’t anywhere near as much going on then as there is now. I remember at the time there were very few breweries around. WHAT WAS THE MOTIVATION BEHIND STARTING WILD CARD BREWERY? It really wasn’t until I moved to London, and I got a job in a pub that I started taking it seriously as a potential career choice. Beer was something I was interested in from my later teenage years, but I didn’t think I was going to be a brewer or anything like that. ![]() It was recession time, and I hated my job anyway, so quit with no plan and started working in a pub where I learned more about the trade and it just went from there. A couple of friends of mine were thinking of taking the whole brewery thing more seriously, as a career. I was also drinking lovely beers in the Midlands, and then I moved down to London. I’m a chemical engineer by trade and dabbled in homebrewing at uni. WHAT IS YOUR PROFESSIONAL BACKGROUND AND WHAT DREW YOU TO A CAREER IN BREWING? A Conversation with… Jaega Wise The co-founder of Wild Card Brewery on gender stereotypes, her dream meal and being part of this year’s Fortnum & Mason Food and Drink Awards ![]()
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